EASA’s Chairman, Stéphane Martin, said : “I am delighted that Lucas, with his wealth of previous experience, will bring a fresh mindset to EASA. Relying on an experienced team of seven, he will be further consolidating EASA’s achievements since its foundation in 1992, and shall continue the promotion and recognition of effective advertising self-regulation in Europe and beyond, especially with regard to the digital single market. With the support of EASA’s Board, Lucas will be contributing to the development of new products and services for the benefit of our members, which represent the entire ad value chain, including international and European industry organisations as well as national Self-Regulatory Organisations, ensuring the strong delivery of EASA’s mission.”

 

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