Tuesday, 11 February 2020, we celebrate Safer Internet Day (SID) when we join forces to work "Together for a better internet".
Digital technologies provide you with a world of possibilities at your fingertips. Never before have we enjoyed so many opportunities to learn, exchange, participate and create. Yet, the internet also opens up certain risks to its users – especially the most vulnerable ones, such as children: privacy concerns, cyberbullying, disinformation, exposure to potentially harmful content and predatory behaviours, to quote but a few.
How can we ensure access to a safe and stimulating online environment for the greatest number, where they can make the most of a wealth of opportunities, while at the same time mitigating its negative side-effects? Together, we have the power to inspire positive changes online and to raise awareness of the issues that matter to us.
Advertising self-regulation and ad standards, established and enforced by self-regulatory organisations, provide an important contribution in creating an overall better and safer internet! Industry-wide self-regulatory tools help to ensure that advertising is truthful and meets consumers’ demand for honesty, decency and transparency. Thus, EASA’s network of 27 SROs handle consumer complaints, provide copy advice and pro-actively monitor marketing communications online.
In the past five years, digital marketing communications were the most complained about medium by European citizens and headlines demanding #ad disclosures on influencer platforms frequently captured media attention. Which is why EASA network members, following EASA’s Best Practice Recommendations on digital marketing communications and influencer marketing, aim at improving compliance of digital advertising by investigating consumer concerns, issuing guidance and providing advice for the industry. Moreover, just last year two of our member SROs accepted awards for their innovative work on pioneer online monitoring projects where avatar and AI enabled technologies were harnessed to help making internet safer for all European consumers!