Introducing TCF v2.0
IAB Europe, in partnership with IAB Tech Lab, announced on 21st August the launch of the second iteration of the Transparency and Consent Framework (TCF).
The TCF Steering Group (SG) was tasked with drafting the new Policy documents and engaging with the IAB Tech Lab, which managed the technical specifications. With participation from 10 National IABs and 55 organisations, and EU-level associations, publishers, media owners, technology providers, and media agencies, the SG enabled an inclusive, fair and consensus-based participation of stakeholders to deliver the vision.
TCF v2.0 continues to support the overall drive of the TCF to increase consumertransparency and choice, management by digital properties of consent and compliance, and industry collaboration that centres on standardisation.
What’s new in TCF v2.0?
Under TCF v2.0, not only can consumers grant or withhold consent but they can also exercise their ‘right to object’ to data being processed. Consumers also gain more control over whether and how vendors may use certain features of data processing (for example, the use of precise geolocation).
Publishers employing TCF v2.0 gain greater control and flexibility with respect to how they integrate and collaborate with their technology partners. New publisher functionality allows them to restrict the purposes for which personal data is processed by vendors on a publisher’s website on a per-vendor basis.
New Technical Specifications and Policies
Below are the full Technical Specifications and Policies for TCF v2.0.
- Consent Management Platform API
- Transparency and Consent String with Global Vendor List format
- TCF Implementation Guidelines
TCF v2.0 Support Materials & Marketing Collateral
FAQs – read the FAQs for the latest updates in TCF v2.0 and how they benefit the different stakeholder groups.
Information videos – Hear from the people involved in helping to shape and create the new Policies. Videos featuring members of the TCF Steering Committee providing digestible updates. Watch the videos below:
Stakeholder factsheets – overview of the TCF v2.0 for publishers, agencies & advertisers, Consent Management Platforms (CMPs), vendors and stakeholders.
Information webinars – IAB Europe will hold TCF v2.0 information webinars that will present details of v2.0 for key constituents of the framework, including publishers, vendors and CMPs, agencies and advertisers.
- CMPs/Vendors – 4 September
- Agencies/Advertisers – 5 September
- Publishers – 6 September
TCF v2.0 Integration
TCF v2.0 will operate in market alongside TCF v1.1 through to the close of Q1 2020. This will provide publisher websites and their CMPs with an appropriate time frame in which to adopt TCF v2.0. It also provides the vendors they work with sufficient time to develop and implement the code needed to adhere to the protocol of TCF v2.0.
More info at IAB EU website.