On 24 July 2018, the Coalition for Better Ads, an industry initiative aimed at improving consumers’ experience with online advertising, announced the launch of an independent dispute resolution mechanism for the Program, developed with leading global Self-Regulatory Organizations (SROs).
The Advertising Self-Regulatory Council (ASRC), a leader in advertising industry self-regulation and US member of ICAS, manages an independent dispute resolution mechanism (DRM) to address disputes between certified companies and implementation entities that assess compliance with the Better Ads Standards. ASRC, which is administered by the Council of Better Business Bureaus, has for nearly 50 years operated programs that seek to prevent misleading and unsubstantiated advertising claims, ensure that advertisers follow industry self-regulatory standards and provide platforms to resolve advertising disputes between competitors.
The dispute resolution procedures were developed and will be operated in consultation with the International Council for Advertising Self-Regulation (ICAS), a global platform that promotes responsible advertising through the effective implementation of self-regulatory standards.
Lee Peeler, ASRC President and CEO, and Executive Vice President, Council of Better Business Bureaus said:
ASRC is delighted to have been selected to serve this key role in the implementation of this important program. We in particular look forward to working with colleagues at ICAS to ensure that the process appropriately reflects the values of impartiality and objectivity that underlay international self-regulatory organizations.
José Domingo Gómez Castallo, ICAS President:
ICAS and its members share and promote self-regulatory best practices to address the global challenges facing the advertising industry. We are pleased to partner with ASRC and the Coalition for Better Ads to support this important work to benefit consumers of online advertising.
To find out more, read the full press release on the Coalition website.