We invite you to two courses organized by IAB Romania: An Introduction to Behavioral Science and

Content Marketing, Discount for Partners


An Introduction to Behavioral Science: is an introductory course in the subject of behavioral science.

You will find out about the latest research on how decisions are made and will be demonstrated, with practical examples, how this information can be applied in digital media, marketing, advertising and sales. Participants will receive an insight on how behavioral science influences their lives - both professionally and personally - and will experience some techniques of personal applicability.

This workshop illustrates how to use behavioral science to influence purchasing decisions.

The course is dedicated to those working in media, sales, ecommerce, or marketing, people who already have work experience in these areas and who want to discover how the latest principles of behavioral science can be used to influence engagement and buying from the audience and / or the client. More details about the full course agenda, here.

Content Marketing: A one-day course addressed to brands, agencies and media companies that already have basic and practical experience in working with content-based campaigns. This course will include both B2B and B2C examples.

Practical Benefits: Understanding the role of content marketing in the marketing mix. Plan, create, execute, and measure effective content marketing programs. Creativity in digital advertising and best practices.

The course will highlight the latest trends and achievements of the field.

More details and full agenda of the course - here.iab-academy.iab-romania.ro/cursuri-2/content-marketing/