Romanian Advertising Council (RAC) is a professional, non-governmental, non-profit and independent organization. The activity of the Council is self-regulation in advertising. Currently Romanian Advertising Council is preparing to offer copy advice.
   
RAC was founded in 1999. Initiative of a union in support of the advertising industry in Romania belonged to several companies and to the organization International Advertising Association (IAA). The companies who founded RAC, together with IAA, are: Brewery Holding Ltd. (known today as Heineken Romania), Henkel Romania SRL, Procter & Gamble Marketing Romania SRL Romania S.A. and Unilever.
   
The activity of the Romanian Advertising Council is based on the Code of Advertising Practice, prepared by its members. The Code is a set of ethical rules to be respected by all those involved in advertising and any form of commercial communication. The document’s purpose is to support the development of an honest and decent business in Romania by offering a guide to the form and content of correct, honest and decent information of the consumer and industry.
    
RAC has 50 members: companies, advertising agencies, media and associations. In turn, the Council is a member of other European (EASA - European Advertising Standards Alliance) or global (IAA - International Advertising Alliance) organizations.