The Code of Advertising Practice (hereinafter referred to as “The Code”), developed by RAC, represents a set of ethical rules to be observed by all those involved in advertising and in any form of commercial communication, in order to provide a proper, honest and decent communication observing the law and the practice principles in advertising and commercial communication drafted by the International Chamber of Commerce (“ICC”), internationally recognized both in form as in content.

WHAT IS COPY ADVICE
Copy Advice is a non-binding and confidential opinion issued by the Romanian Advertising Council (“RAC”), on an interested part’s request, before the public broadcast of a commercial communication, opinion that confirms or disaffirms that the commercial communication for which copy advice has been solicited is in agreement with the provisions and the spirit of the Advertising Code of Practice (“RAC Code”).

Starting June 2009 the Romanian Advertising Council (RAC) is the depositary for the Ethical code for food product advertising  targeting children. Therefore, intimations regarding problems handled by this code are in remit for RAC and ar reviewed by it.