The Code of Advertising Practice (hereinafter “Code/the Code”) drawn up by RAC, was conceived as a set of ethic rules which must be observed by everybody involved in the advertising field and in any form of commercial communication, so as to ensure correct, honest and decent communication, complying with the national laws and with the advertising and commercial communication practice principles formulated by the International Chamber of Commerce, recognized at an international level, both in terms of form and of contents.

Starting 2009 RAC has launched the Copy Advice service, a procedure which allows companies or advertising agencies to ask for recommendations when creating a commercial communication, so that the ethic standards and principles in RAC's Advertising Code of Practice are not violated. The service is charged as follows: members -> 5 free message analysis per year, non-members and members with more than 5 copy advice's per year -> 200E/message.

Starting June 2009 the Romanian Advertising Council (RAC) is the depositary for the Ethical code for food product advertising  targeting children. Therefore, intimations regarding problems handled by this code are in remit for RAC and ar reviewed by it.